Semiotics and Paradigms by the brand

For my quote, I will have to use images that represent the words and that could work together (visually be self explanatory), to help get the message across in my work. I will use pictures of breathing in, cubes for cubic meters of air breathed in and a counter to show how long a person breathes in a life time, together they are individual images.

http://www.vortis.com/blog/archives/2005_01.html

http://minorityweirdos.blogspot.com/2008_05_01_archive.html



http://www.christmascountrygifts.co.uk/acatalog/Hand_Tally_Counter.html

Denotation – the visual meaning (lateral meaning) e.g. visual representation of the informative piece (the meaning of the graphics piece... what is it communicating)


Paradigms – For informative design a paradigm could be Red, Yellow and Green – as a set together they become traffic lights (Informative design – as we recognise the colours together as a traffic light system, Red meaning stop, Green meaning go.) Individually these are just colours, but together they represent something, which can be deemed as informative design.

Brand Promise

The brand promise would be to deliver a clear message to the target audience / target market. Making sure that it is to the point, and explains the information well, the brand promise should be its delivery in understanding the poster visually.

“In a world where complexity increasingly touches every aspect of our daily lives, our innovations will lead in bringing sense and simplicity to people. Our brand promise “sense and simplicity” encapsulates our commitment to intimately understand the needs and aspirations of consumers and customers in order to deliver innovative solutions that are advanced and easy to experience”

http://www.philips.com/about/company/brand/brandpromise/index.page




In 1847 John Deere promised:

"I will never put my name on a product that does not have in it the best that is in me."

http://www.deere.com/en_US/cfd/construction/deere_const/landing/promise.html

Here are just some examples of a company brand promises, it’s something the brand (as their reputation is at stake, a brand promise ) of the company has to live up to. As a graphic designer, and for this project specialising in Informative Design, my brand promise will be to create an informative piece of a high standard which is easily understood, my brand promise would be to offer perfection and high quality.

Unique Selling Point (USP)

The unique selling point of this informative design is exactly that, it’s unique. This is something that is creative, which challenges the quote in a visual format. It’s USP is ultimately how different it is to all other types of Informative design, the more special or unique the image is, the more remember the image should be.

Like the picture at the top states, “Just because you are unique does not mean you are useful” – The same can be applied for designers or the pieces they produce, they need to connect with their audience.

Take this image for example, its unique as it shows the skeleton of a lego model. Big ideas and things that 'catch on' are usually because they haven't been seen before, another example of this could be the Ok, Go music video:

http://www.youtube.com/watch?v=pv5zWaTEVkI

This advert has then been used in other youtube clips mimicking, aswell as a new adverts poping up such as the new medcine advert for cold and flu tablets, which takes the dancing on treadmills concept.

Product / Service

Some examples of Informative Design, which will be the style of design I will use in this project

My product would be a A2-sized informative design piece, which will have to visually communicate a message (a quote/fact given), which is directed at the 18-25year olds (my target audience.)

Client

My client for this task are College / University students, or full / part-time workers. Particularly aimed at Graphic Designers


As this is based on a 'human' fact I could link it with the National Health Service (NHS), for inspiration and research i'm going to be looking at lungs, health etc so I feel to use NHS as a client would be ideal, as this could be used as a 'random facts' or human statistics for posters around its hospitals.

Summary of Brief

To create a unique, informative A2-sized poster. In response to the quote, "The typical person breathes 370,000 cubic meters of air in their lifetime". This project must be creative, presentable and aesthetically pleasing. It must be easily understandable and aimed at my target audience (18-25 year olds).

Mood board

(A)

Information Design in action picture (A) shows a series of graph collection, explaining information with a variety of charts, the website (niceone.org/infodesigns) has a large selection of information based designs which got me thinking about the different use of charts to visually represent information.