Semiotics and Paradigms by the brand

For my quote, I will have to use images that represent the words and that could work together (visually be self explanatory), to help get the message across in my work. I will use pictures of breathing in, cubes for cubic meters of air breathed in and a counter to show how long a person breathes in a life time, together they are individual images.

http://www.vortis.com/blog/archives/2005_01.html

http://minorityweirdos.blogspot.com/2008_05_01_archive.html



http://www.christmascountrygifts.co.uk/acatalog/Hand_Tally_Counter.html

Denotation – the visual meaning (lateral meaning) e.g. visual representation of the informative piece (the meaning of the graphics piece... what is it communicating)


Paradigms – For informative design a paradigm could be Red, Yellow and Green – as a set together they become traffic lights (Informative design – as we recognise the colours together as a traffic light system, Red meaning stop, Green meaning go.) Individually these are just colours, but together they represent something, which can be deemed as informative design.

Brand Promise

The brand promise would be to deliver a clear message to the target audience / target market. Making sure that it is to the point, and explains the information well, the brand promise should be its delivery in understanding the poster visually.

“In a world where complexity increasingly touches every aspect of our daily lives, our innovations will lead in bringing sense and simplicity to people. Our brand promise “sense and simplicity” encapsulates our commitment to intimately understand the needs and aspirations of consumers and customers in order to deliver innovative solutions that are advanced and easy to experience”

http://www.philips.com/about/company/brand/brandpromise/index.page




In 1847 John Deere promised:

"I will never put my name on a product that does not have in it the best that is in me."

http://www.deere.com/en_US/cfd/construction/deere_const/landing/promise.html

Here are just some examples of a company brand promises, it’s something the brand (as their reputation is at stake, a brand promise ) of the company has to live up to. As a graphic designer, and for this project specialising in Informative Design, my brand promise will be to create an informative piece of a high standard which is easily understood, my brand promise would be to offer perfection and high quality.

Unique Selling Point (USP)

The unique selling point of this informative design is exactly that, it’s unique. This is something that is creative, which challenges the quote in a visual format. It’s USP is ultimately how different it is to all other types of Informative design, the more special or unique the image is, the more remember the image should be.

Like the picture at the top states, “Just because you are unique does not mean you are useful” – The same can be applied for designers or the pieces they produce, they need to connect with their audience.

Take this image for example, its unique as it shows the skeleton of a lego model. Big ideas and things that 'catch on' are usually because they haven't been seen before, another example of this could be the Ok, Go music video:

http://www.youtube.com/watch?v=pv5zWaTEVkI

This advert has then been used in other youtube clips mimicking, aswell as a new adverts poping up such as the new medcine advert for cold and flu tablets, which takes the dancing on treadmills concept.

Product / Service

Some examples of Informative Design, which will be the style of design I will use in this project

My product would be a A2-sized informative design piece, which will have to visually communicate a message (a quote/fact given), which is directed at the 18-25year olds (my target audience.)

Client

My client for this task are College / University students, or full / part-time workers. Particularly aimed at Graphic Designers


As this is based on a 'human' fact I could link it with the National Health Service (NHS), for inspiration and research i'm going to be looking at lungs, health etc so I feel to use NHS as a client would be ideal, as this could be used as a 'random facts' or human statistics for posters around its hospitals.

Summary of Brief

To create a unique, informative A2-sized poster. In response to the quote, "The typical person breathes 370,000 cubic meters of air in their lifetime". This project must be creative, presentable and aesthetically pleasing. It must be easily understandable and aimed at my target audience (18-25 year olds).

Mood board

(A)

Information Design in action picture (A) shows a series of graph collection, explaining information with a variety of charts, the website (niceone.org/infodesigns) has a large selection of information based designs which got me thinking about the different use of charts to visually represent information.

Demographic Details

http://www.woodlands-junior.kent.sch.uk/customs/questions/counties.html

Country – England/Great Britian

Which areas of the country – This will most likely be seen in Huddersfield as its for students, but could stretch out to the Yorkshire area on a hole, also as I’m from London this could also be classified. With the image being on the blog its impossible to say which areas it will be accessed by, my Google analytics can pinpoint where abouts this information will be viewed Online.

Towns / Cities: Yorkshire (Huddersfield, Leeds, Manchester) – London (Harrow) if online, all around the world.

http://www.qmu.ac.uk/services/student_accommodation.htm

Accommodation would be student housing preferably for 18-25year olds, if they are in full time education (Degree level), as this is being done through university this work would be seen by my peers who have student accommodation.

Target Audience

My target audience for this brief is...



Males and Females aged 18-25.

As this is a general target audience with just an age range, they can fit under many categories, such as...

SINGLE / MARRIED / MARRIED WITH CHILDREN /CO HABITING /

CO HABITING WITH CHILDREN / FEMALE SINGLE PARENT /

MALE SINGLE PARENT / DIVORCED / HETROSEXUAL /

GAY / LESBIAN / BISEXUAL

Review of current product

Insert a piece I wana talk about here.

Brand Perception

The brand perception for this would be the recognition and how the brand is perceived. An example of this could be if a company charges a lot of money for a website, you perceive the company to have a high quality finish, and due to its price, the perception of the brand would be one of quality, however this will come at a cost.

http://www.balkanburger.com/dds/web_design.htm

Like the Ferrari website, the designer has tried to put across the Ferrari brand of being one of quality, the website shows this using sleek imagery and professional-looking gradients. As the website is made in a professional-classy manor, to associate that with the brand. Giving their target audience a good brand perception of prestige.

USP of Competitor

Competition

The USP of a competitor which specialises in Informative design would be its task of engaging the user / target audience. For example the information it is graphically displaying is understandable .


These examples would be my competition, using design with thought behind it. Like with the homeless picture there is a quote “For the homeless, Every day is a struggle” – which relates to mine it’s a quote which could also be deemed as a fact.

The same could be said for this one which, even tho it's not english it still universal in its message, therefore making it unqiue, and as it's an informative piece it will be a competitor, for my final I will have to try and do the same as it helps reach a larger target audience.

Product Usage

“US Trade Deficit [brightpointinc.com] is an interactive graph that depicts the U.S. annual trade surplus/deficit information for each of the top 10 countries for each category (surplus/deficit). The countries that are in surplus (adding cash to the US economy) are along the top, while the countries along the bottom show the corresponding trade deficits (that are taking cash out of the US economy).

The dataset was gathered from census.gov and comprises statistics from January 1998 until October 2008. More information can be found at the author's personal blog [twgonzalez.com].

As a Belgian, it is curious to see Belgium, as the only West European country, frequently pop up in the list of surplus cash flows, between relatively dissimilar countries like Panama, Jamaica, Chile, Qatar, Honduras, Bahamas, and others. I am not sure what Belgians continuously are buying from the U.S., but it seems to be worth a lot.”

Colour and Inspiration

Inspirational images for Communication Design, I like designs which have meaning or a reason behind them or ways to visually show something different then what we are use to, here are some images I find interesting and aesthetically pleasing...









Colour Pallets...

Colours I will be looking at are calm subtle colours such as blues and greens to emphasis my quote, as its about air, I will try to look for colours with purity, so I feel light blues and slight shades of white will be ideal.

Choice of Communication Design

http://infosthetics.com/


http://kimdegroot.nl/implosionwunderkammer/?p=31

Informative Design – usually image only, however my find / other informative designs use typography to enhance the meaning

Aspects of the USP that the image is clear and precise (to the point)... people will have to understand the message

My visual paradigm I wish to illustrate is my USP will be the 370,000 Cubic meters of air

Relationship With The Product

Everyone has a relationship on a product, your first impression is what sets your thoughts on, especially for informative design. For Example....

http://www.istockphoto.com/file_closeup/illustrations-vectors/6887821-technology-and-communication-design-elements.php?id=6887821


For example in this picture it is trying to communicate what the image is in a simple format, the images have been simplified for easy understanding and recognition, so the relationship with the product in this case is knowing what the image is, so if you see it you will instantly recognise it... just like the signs for male and female toilets.

Leisure Details

http://www.forestside.co.uk/



http://www.ventussportsandleisure.co.uk/

Shopping - £40-50*
Cinema - £4.50*
Leisure Activities - £3.00*
Drinking - £10-30*



*result based on my market research I conducted result is an average of 15people aged 18-25

Income Details

http://blog.bioethics.net/2008/08/money-turns-out-its-bad-for-you/

http://www.businessballs.com/demographicsclassifications.htm

Business balls will be the site I will use to lookup incomes for 18-25year olds, it’s a site which offers free statistics about a person’s lifestyle and the money they spend (their social status).

Upper Class Income - £50k and over

Middle Class Income - £35-50k

Lower Class Income - £25-35k


--------------------------- From my own market research I have found out that….


http://open.salon.com/blog/sandra_no_longer_miller/recent/page/3

Bills for student accommodation in Huddersfield varies at (taken from GoHeaven) £11-13 each a week, based on four people sharing.

£50/£25/£30/£35/£50 - average for disposable income £38

~1 Loan – Students at 18-25, are legally allowed 1 loan to their name,

http://gawker.com/5101011/credit+card-hackers-in-new-attack

0-1 Credit Cards (21+ more likely to have credit cards then under 21’s)

Research for my proformer

This blog will be used to collect research for my proformer,