Everyone has a relationship on a product, your first impression is what sets your thoughts on, especially for informative design. For Example....
http://www.istockphoto.com/file_closeup/illustrations-vectors/6887821-technology-and-communication-design-elements.php?id=6887821
For example in this picture it is trying to communicate what the image is in a simple format, the images have been simplified for easy understanding and recognition, so the relationship with the product in this case is knowing what the image is, so if you see it you will instantly recognise it... just like the signs for male and female toilets.
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