Brand Promise

The brand promise would be to deliver a clear message to the target audience / target market. Making sure that it is to the point, and explains the information well, the brand promise should be its delivery in understanding the poster visually.

“In a world where complexity increasingly touches every aspect of our daily lives, our innovations will lead in bringing sense and simplicity to people. Our brand promise “sense and simplicity” encapsulates our commitment to intimately understand the needs and aspirations of consumers and customers in order to deliver innovative solutions that are advanced and easy to experience”

http://www.philips.com/about/company/brand/brandpromise/index.page




In 1847 John Deere promised:

"I will never put my name on a product that does not have in it the best that is in me."

http://www.deere.com/en_US/cfd/construction/deere_const/landing/promise.html

Here are just some examples of a company brand promises, it’s something the brand (as their reputation is at stake, a brand promise ) of the company has to live up to. As a graphic designer, and for this project specialising in Informative Design, my brand promise will be to create an informative piece of a high standard which is easily understood, my brand promise would be to offer perfection and high quality.