Wednesday, 25 March 2009

Brand Perception

The brand perception for this would be the recognition and how the brand is perceived. An example of this could be if a company charges a lot of money for a website, you perceive the company to have a high quality finish, and due to its price, the perception of the brand would be one of quality, however this will come at a cost.



http://www.balkanburger.com/dds/web_design.htm

Like the Ferrari website, the designer has tried to put across the Ferrari brand of being one of quality, the website shows this using sleek imagery and professional-looking gradients. As the website is made in a professional-classy manor, to associate that with the brand. Giving their target audience a good brand perception of prestige.
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1 comment:

  1. -14 June 2009 at 15:16

    The designer who has this on his site...

    www.balkanburger.com

    ...has ruthlessly stolen his entire website from me Michael Heald of www.fullyillustrated.com and this individual refuses to bring his site down. He has even left my name and my details in a number of places around his site.

    He has been stupid enough to even leave my name in the source code.

    I did this concept for www.ciplex.com a web agency in the US.

    I'd really appreciate it if you could remove this persons link from your site as he does not deserve to have any traffic.

    Thanks.

    Mike.

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