The unique selling point of this informative design is exactly that, it’s unique. This is something that is creative, which challenges the quote in a visual format. It’s USP is ultimately how different it is to all other types of Informative design, the more special or unique the image is, the more remember the image should be.
Like the picture at the top states, “Just because you are unique does not mean you are useful” – The same can be applied for designers or the pieces they produce, they need to connect with their audience.
Take this image for example, its unique as it shows the skeleton of a lego model. Big ideas and things that 'catch on' are usually because they haven't been seen before, another example of this could be the Ok, Go music video:
http://www.youtube.com/watch?v=pv5zWaTEVkI
This advert has then been used in other youtube clips mimicking, aswell as a new adverts poping up such as the new medcine advert for cold and flu tablets, which takes the dancing on treadmills concept.
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